How to Market Accounting Services
An accountant firm should continuously grow if they want to stay afloat in the business. Growth is possible when these three things work harmoniously together. These three things are no secret and they simply your brand, your existing and future clients and your strategic marketing plans. Sadly, cpa marketing is the one that is usually overlooked. Without marketing, your firm will not be recognize therefore new clients will not know that your business exists.
The following are five ways to do marketing for CPAs. And regardless of what strategy you implement, you need to be serious about it to make it work.
The first one is to form a marketing resource that is dedicated to the marketing task alone. You may give suggestions as to where, how and what clients you want to reach, but the actual work should be done by your marketing team. This does not suggest that you hire a senior marketing manager right then and there. If your firm is quite small you can contact a marketing coordinator instead. It is completely up to you to hire a team or an individual to focus on CPA marketing strategies, depending on how big or small the growth you want to achieve within a certain time frame.
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The second method is to regularly visit your clients. You and your existing clients should maintain quality business relationship. Ask yourself if you are adding value to your relationship with the client. This is important because they can refer you to other people if they are happy with your.
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Moving on, the third way is to come up with a referral strategy. This is mainly linked with the second method described above. You greatest referral source is your present number of clients. So if they are happy with the things you do for them, they will soon be introducing their partners or other people to your firm.
Hold events if you can afford to or if you want to make a bigger move. If you choose to do so, this is where your marketing coordinator should step in. However, there is a big challenge to this: With everybody busy, it might be difficult to get people to attend the event in person. In this case a webinar sounds like a good alternative.
Last but never the list is to form alliances. Establish a network of professionals who can help spread the word about the brand. Besides your clients, business partners can also refer you to the people they know.
No two accounting firms are alike. One way may not be as effective to this firm as it is to the other firm. Choose the methods, at least two that will be of greatest help with your firm.